Marketing is an essential part of a business as it is present at every stage, from concept creation, and does not stop since it helps keep everything running. Its role is to satisfy the needs and wants of the target market through the products offered. This aspect is responsible for a company’s strategies using its functions, namely product, place, price, and promotion. It uses many strategies in different aspects to get customers to buy what a company is offering. With marketing being an important part of any industry, it is also involved in a crucial area, which is manufacturing.
Manufacturing is a stage where materials are processed to make a product. It creates items that will be sold as well as its packaging. This stage is responsible for knowing what and how much of certain materials are needed and how to make the item itself through a process. It deals with proper analysis of how to create a commodity, in what volume, how to store them, and how to make the activity as efficient as possible. Knowing its production cycle is beneficial in every function of marketing and helps a business.
Marketers would need to understand the manufacturing process to push an item being offered to its customers. Creation process analysis can measure an item’s level of quality, such as durability, and how to maintain quality based on how it is made and how it can satisfy customer needs. By understanding what makes an item, sellers get a better understanding of its advantages, features, plus benefits it offers. Customizing the goods during the production process based on customer wants is needed to make the design appealing to them. Marketers also need to design an attractive packaging together with a label to call the attention of customers to purchase.
Knowing consumer behavior in different areas plays an important role in marketing. With a good being sold at different places, analysis of location can tell what is acceptable for consumption. Because of different cultures in several areas, a marketer would need to identify if the good will be ideal in a certain place based on its nature and function. Producers need to know what goes in a product or the possible, more importantly, more acceptable materials. In addition, knowing what is in a product can help determine what makes it different from alternatives being offered in that area. This will give the company a competitive advantage by showing their uniqueness that can satisfy customer needs.
Materials need to be purchased, transported, and processed to make a product, which incurs cost. A manufacturer knows what items are needed and how much of a material is processed and what machinery is needed. Setting the price of goods requires covering all the costs while making a decent amount of profit. By understanding a good from what exactly it is made of, price determination becomes simpler. A marketer can set a commodity’s price that is attractive to customers while making a profit.
In selling an item, marketers would need to promote it. A seller needs to communicate with its audience to persuade them into buying an item. If a marketer knows everything about a good and believes in it, it will be easier for them to sell, as they become an advocate of it. A merchandiser can answer questions asked since they have a good amount of knowledge regarding the item being sold, making it easier to sell. The good’s positive aspects may be advertised to its target audience and relay a message to buy what is offered. Showing the crowd what makes the item stand out against others can persuade them to choose the merchandise over similar ones offered.
A marketer who understands the role of a manufacturer is beneficial to a business since it is important to know what customers need and how to meet the need, which can be addressed in these two areas. These two aspects go hand in hand to contribute to the success of a company as selling a good efficiently goes beyond the traditional roles and functions. A business would need to make their industry functions collaborate for positive results.