What is a brand? This is the first critical term that people have to understand before delving deep into the discussion of manufacture. A brand is a specific name that is usually attached to a product, which a company will typically use in marketing their product to their targeted audience. Interestingly, it doesn’t always have to refer to a physical product, but also services that are offered by a company or provider to their client. A brand is termed as the most critical aspect of a company that can either help to increase sales or even reduce them drastically. It explains why companies plus other product distributors spend a lot of investment and time building a good name for themselves to maintain a good client base. Good publicity and positive relations with clients is highly attributed to improving the quality of a brand name.
How long does it take to build a good name? It may take years of hard work and intense publicity before the public can your brand. Interestingly, the market is normally highly dynamic, with other companies building a good name within a short period of operation. Good marketing strategies can help to improve the image of a company, but this would require specialized skills from marketing experts plus sales representatives. Despite how easy the concept of marketing seems to be, it’s a difficult process that most companies struggle to be good at. You’ll be surprised that most clients are keener with the company’s name than the product itself.
That said, how does the industry work? Before a good reaches the final consumer, it usually undergoes a series of chains. The manufacturer is usually the first handler, usually responsible for bringing all factors of production together to produce a good. The goods are normally generated through mass production, which earns the term manufacturing. After manufacturing, the other processes that follow are mainly distribution based to get to the consumer. It is at this point where a brand name plays a significant role.
There are companies who have specialized in distribution, though they are not necessarily the original manufacturers. They have mainly focused their efforts on building a good name with the public which gives them a sales advantage over others. These second manufacturers are popularly called branded manufacturers. The concept is growing since it allows different industry players to specialize in a single field. For instance, manufacturer A can focus on production while allowing branded manufacturer B to do the distribution.